Conversations that Matter: Maria Shriver and Rob Lowe Discuss Long Term Care

In the “Conversations that Matter” video below, Maria Shriver and longtime friend, actor Rob Lowe, sit down to discuss the impact of aging in America and the importance of raising awareness around the need for long term care planning. Maria and Rob share personal caregiving experiences and encourage viewers to have “the talk” with family and friends regarding long term care planning.

We are increasingly becoming a caregiving nation, with 10,000 Baby Boomers turning 65 per day[i],” said Maria Shriver. “Research shows that 70 percent of people over the age of 65 will need some form of long term care[ii]. I’m happy to partner with Genworth to initiate and ignite conversations between families and across generations about care needs and expectations. These are important conversations and realities that affect both men and women – and there is no better time to talk about them than now.”
As people age, tasks that were once easy – everything from getting dressed in the morning to bathing to doing laundry – become more challenging. While most of us have a good idea of how we want to age, actively and on our own terms, too few of us have sat down with our families and discussed what options we have for long term care needs.
Most people do not realize that neither Medicare nor the Affordable Care Act cover long term care[iii]. Neither do the vast majority of health insurance policies. And when a private nursing home, for example, costs $87,000 per year on median[iv], people need to plan.
On average, Americans will need long term care for three years[v] and although there are a number of ways to pay for long term care, most options aren’t ideal. People can use their hard-earned nest egg or ask friends and family to chip in. Or they can spend down their assets in order to qualify for Medicaid.
However, there is another option: long term care insurance. It offers peace of mind – reimbursing people for some of the cost of that care.
Silence is far from golden if it diminishes your choices, flexibility, and financial security. It’s time for America to say “Let’s Talk” – to raise the tough, sometimes awkward, and critical questions about how we want to age.

  • Do I want to own my legacy?
  • Is my desire to stay in my home as I age, as actively and independently as possible?
  • Do I want to be able to retain some of my life savings to hand down to my family?
  • Do I want to plan my own future, rather than take a gamble?
  • What can I do to help start the conversation?

It all starts by saying “Let’s Talk.”
When a loved one’s well-being hangs in the balance, no one wants to ask, “How are we going to pay for this?”
Be smart, educate yourselves and plan ahead.
It all starts by saying “Let’s Talk.”
In addition to participating in “Conversations That Matter: Maria Shriver and Rob Lowe,” will host several pieces of content which will be presented by Genworth. To watch the full conversation between Maria Shriver and Rob Lowe visit here.
[i] PewResearch, “Baby Boomers Approach 65 Glumly,” December 2010
[ii] 2014 Medicare & You, National Medicare Handbook, Centers for Medicare and Medicaid Services, Sept. 2013
[iii] Medicare: Affordable Care Act:
[iv] According to Genworth’s 2014 Cost of Care Survey (, the median annual rate of adult day health care is $16,900 and the median annual cost of a private room in a nursing home is $87,600.
[v] From–At-Home-Care-Costs-Increase-in-Virginia/default.aspx: “Based on Genworth’s claims experience, the average length of a long term care claim is about three years.”
Source: Maria Shriver,, January 7, 2015 

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